Shared Services is a sales support organisation consisting of five independed teams: Demo Team, UX Team, Proof of Concept Team, Proposals Team and Value Positioning Team.
When the teams were created, they needed a uniform branding that would carry their disctinct messages accross sales organisation.
Based on its previous logo of an impossible object representation of the moebius strip, it symbolises the reusability and quantity of the demos this team creates.
Proof of Concept Team
The only team to directly interact with the clients on site, rather than working remotely to achieve their goals, their logo is a map pin shape build by an impossible object.
As part of the Shared Services, they deliver text content for other teams and Requests for Proposals for Adobe's prospects. Impossible object shaped like a two-way pen was chosen as their symbol.
The team most strongly focused on the visual side of the Shared Services offerings, their symbol is an impossible object representation of the eye.
Value Positioning Team
Value Positioning specializes in analysis of how the company uses their Adobe (and not only) technology and provides insightful reports with pain points and possible solutions. Their symbol is a signpost-like impossible object showing different directions and suggesting crosssell focus of the team.
One symbol to represent the whole of the Shared Services family was created in a form of an infinite moebius circle represented by yet another impossible object.